What makes sense for me?

One of the crippling and paralyzing thoughts that many small business owners have is what social networks should I be involved in? There are hundreds to choose from and I can’t possible keep up with all of them.
Well the truth is, of the hundreds of social channels that exist only a few have real traction for small business. It may not be super exciting as the cutting edge of the latest hipster, but the tried and true social networks have the best opportunity to drive business through the doors.
Facebook, Linkedin, Pinterest, You Tube and Twitter pretty simple. Small business owners should talk to their customers and learn what channels they use and how they use them. Only after they have some education and information should they initiate a social media strategy.
Don’t jump in the pool before you can swim.